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Rate Your Brochure for
Effectiveness in Winning you Business

Rate every answer from 1 to 5 where 1 is the lowest score and 5 therefore the highest. If the question is irrelevant give yourself a 5. Be honest. The only person you are cheating is yourself!

Heading

1.	Does the brochure title include what your business is / what you do?
2.	Is the brochure title easily legible (from over 3 feet away)?
3.	Is the brochure title located in the top 6cm (or 2.5 inches) of the brochure?
4.	Is the brochure heading also printed on the back of the brochure?

Construction

5.	Is the weight of the brochure sufficient to ensure that it does not 'flop' over when displayed in a display rack?
6.	Is the brochure printed on quality paper or stock?
7.	Does the quality of the paper add to the overall appeal of your product?

Content

8.	Is the brochure content in vertical layout format?
9.	Does the brochure content read well? (ask a customer to give an honest answer)
10.	Is the brochure content easily understood (consider non-native English readers)?
11.	Does the brochure contain key contact details i.e. full street address, phone & fax, email and web?
12.	Does the brochure contain a visual map and/or clear instructions of how to get to their premises (drive or walk the route yourself using only the information you provide on your brochure)?
13.	Does the content include any awards or achievements the business has won?
14.	Is the information on the brochure clear and concise?
15.	Is the information on the brochure up-to-date?

Image

16.	Are the images clear and easy to interpet?
17.	Do the images portray the business to its best advantage (how many hotels picture are taken in the rain?)
18.	Are the images relevant to your product or service?
19.	Do the images entice readers to visit the business?

Design

20.

Is your graphic design appealing and eye-catching?